Andrea Laurel & Eric Steinberg

Andrea came from an animal farming and foodservice background. She grew up in the Pacific Northwest, then Florida. In 2006 she became a firefighter in South Florida. Upon taking her swearing in vows to ‘Save Lives and Preserve Property’, the reality and practice of eating animals seemed more and more irrational. Eric was also a South Florida firefighter and became very motivated to go vegan after a heart incident in 2012. He greatly improved his cardiac risk by going WFPB. He is originally from New York with a background in Information Technology.

After dating and being together for numerous years, they committed to each other and had a fully vegan wedding in 2016. In collaboration, in 2016, they published her book ‘Eat Like a Hero – Save Lives With Your Fork’. The short, easy to read book is an overview of reasons and benefits for going plant-based/vegan.

Having traveled to the Asheville area a few times, and loving the restaurant options, festivals and eco-conscious lifestyle, they decided to move to the area upon retirement from the fire service. They now have a successful e-commerce business offering cruelty-free and gluten-free gifts, snacks and tshirts at

Most of the year they reside happily in Black Mountain with their rescue cats Noodle and Fatty. They return to South Florida for the winter months.